Display Advertising Analyst
DBC Digital Solutions Display Analysts are responsible for the planning, implementation and optimization of online display and video media campaigns for clients. This includes technical details as well as data analysis. Display Analysts are also responsible for effective collaboration with technology and media partners. DBC Digital Solutions Display Analyst will work with DBC Digital Team to ensure optimal delivery of display advertising services. Analysts must reflect DBC Digital’s approach to Data-Driven Marketing.
To succeed in this position, candidates need excellent communication, quantitative and computer skills. Must possess the ability to juggle multiple tasks at one time and meet deadlines. Candidates should be excited about the merger of advertising and technology and should be eager to continually expand their knowledge. This position reports to the Director of Digital Operations.
Duties and Responsibilities:
Deliver full scope online media execution - planning, configuration, measurement, optimization and reporting.
Manage relations with technology and media partners.
Organize and share knowledge of online media landscape with team members.
Provide comprehensive support and communication to clients.
Prioritize multiple deadlines.
Assist Account Executives with sales process by checking inventory and completing RFPs.
BA/ BS Degree
Comfort working with and speaking about complex technology
Interest in digital marketing
Demonstrated poise in dealing with client relationships
Excellent verbal and written communication skills
Comfort with creative thinking and fast paced environment
Excellent quantitative and analytical skills
Fluent in MS Office Suit
A solid understanding of the entire display advertising process including landing pages, creative development, trafficking and analyzing.
Experience with a DSP or Demand Side Platform for web and/or mobile a plus. (DoubleClick, Atlas, Trade Desk, SiteScout, AdRoll, DataXu etc.)
This job description is a summary of the essential functions of the job, not a comprehensive list of all possible job responsibilities, tasks, and duties. Responsibilities, tasks, and duties of the jobholder might differ from those outlined in job description. Other duties, as assigned by the supervisor, might be part of the job.
All offers are contingent on the successful completion of a background check.